Did you check for reviews the last time you purchased something online or hired someone for a task?
With 59% of people seeking out reviews before buying online, you likely answered yes to this question, which is why businesses must collect feedback from existing clients to attract future customers.
Review your review process
If you haven’t collected client testimonials, it’s never too late to reach out.
A simple ‘Tell us about your experience’ email can work wonders. Or, if you work on a 1:1 basis, a direct and personalised message is a great way to start gathering feedback.
Automating a client feedback email is an essential habit to put in place for any business. Consider the buyers’ journey and set up an automated email asking them for their thoughts on your product or service at the right time.
Use reviews to amplify your business
Once you have reviews, it’s easy to overlook the basics. Make sure you post positive feedback from clients across your socials and include them on your website, company profile, landing pages, and company newsletters.
Reviews also lend themselves nicely to product launches. After all, if potential buyers can see the results they want to achieve from a real-life person, they will be reassured that your product or service will work for them too.
Don’t forget that reviews come in different formats. Screenshots of DM messages/text messages, video testimonials, Google reviews, and long-form client case studies will all have a place in your marketing strategy. So don’t be shy about asking for what you need.
Finally, just a heads up, you should always include Ts and Cs when gathering reviews – always get permission to use feedback in your marketing materials.
Need content ideas to help grow your business?
Check out the latest Bright Leopard Marketing reviews from clients who I have helped to grow their business and increase sales through bespoke content and digital marketing strategies.