How to set up a business profile on Instagram?

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If you are a company and you haven’t switched to a business profile on Instagram – what are you waiting for? Even if you don’t feel ready to declare to the world that you are a business, you need to make this change… now.

How to set up a business profile on Instagram

Go to your profile and tap Menu in the top right-hand corner.

Tap Settings.

For some accounts, the Switch to professional account option will be listed directly under Settings.

Tap Account.

Tap Switch to a professional account.

Tap Business.

Add details, such as your business category and contact information.

Tap Done.

Can I have a personal and business Instagram account?
Yes, you sure can. In fact, you can have up to five Instagram accounts on one device. Having a separate business account to a private or personal account is a great way to separate the purpose of your account. It also provides a layer of privacy for business owners.

How much does it cost to set up a business page on Instagram?
The magic word we all love to hear. A business profile on Instagram is free and easy to set up (assuming you follow the above step-by-step directions).

5 reasons why you should swap to a business profile on Instagram

  1. Trust and credibility
    A business profile allows you to share your location, website link and contact info, allowing your account to look professional and credible.
  2. Data-driven content
    This simple switch will enable you to access Insights about your followers, allowing you to tailor campaigns around their activity. You can learn how to use Insights on Instagram here.
  3. Story links
    Although you’ll need to build a 10k-strong community, once you hit that milestone you will be able to add a link to your story to drive traffic to products/blog posts.
  4. Instagram ads
    You will have the option to utilise Instagram’s paid ads. This can help you to build audience-specific campaigns to generate leads/grow your community.
  5. Shoppable posts
    Great news for sellers, you’ll be able to tag your products within your posts, making it easier for clients to shop. 

Bright Leopard Marketing’s top tips:

  • Make sure you select a category that is most relevant to the industry you operate in – this will help people discover you
  • You will need 100 followers to access Insights, so don’t be afraid to ask your friends and family to follow and share your business account
  • Access your free copy of my free, ultimate beginners guide to creating an Instagram account for business success to ensure you set up your profile properly

If you found this article about how to set up your business profile on Instagram useful, sign up for the Bright Leopard Marketing monthly newsletter and get more tips and advice straight to your inbox.

Hi, I’m Gemma, founder of Bright Leopard Marketing. 

I am passionate about sharing my 14 years of digital marketing knowledge and expertise with you to help you on your business journey. Read More >>

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