5 Marketing Takeaways from the Barbie Campaign

Barbie doll on a pink inflatable flamingo

Barbie has been a cultural icon for over 60 years. The new Barbie movie has been the subject of much anticipation, and the marketing campaign has been a big part of that. The campaign has been all over the place, with a dizzying array of partnerships, products, and social media posts. ✨Whether you’re a Barbie […]

Growth Hacking vs Growth Marketing: Which One Is Right for Your Business?

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As a small business owner, you know growth is essential for success. But with so many different marketing strategies out there, it can be hard to know which one is right for you. In this feature, Bright Leopard Marketing outlines the difference between growth hacking and growth marketing. These two approaches to growth share some […]

Marketing Trends vs Strategies

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What’s the difference between marketing trends vs strategies? In the world of marketing, there are always new trends emerging. But what’s the difference between a marketing trend and a marketing strategy? A marketing trend is a general direction that marketing is taking. It’s something that’s becoming more popular or more widely adopted. For example, the trend towards […]

How businesses can use user-generated content

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User-generated content (UGC) covers a range of content styles but the main thing is it is created by customers or end-users to help you show off your products and services, build trust, and generate leads. User-generated content  Here are some of the benefits of using UGC: Here are some tips for encouraging UGC: UGC is […]

Why Property Businesses Should Have a Chatbot or Live Chat on Their Website

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In today’s digital age, more people are using the internet to research and buy properties. This means that property businesses need to be present online and make it easy for potential buyers and sellers to get in touch. One of the best ways to support potential buyers is to have a chatbot or live chat […]

The Importance of Brand Marketing for Business Owners

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In today’s crowded marketplace, it’s more important than ever to build a strong brand. And this begins with brand marketing. A strong brand will help you stand out from your competition, entice new clients, and keep existing customers coming back for more. The basics and the general benefits of brand marketing If you want to […]

[2023] How much time do people spend on Social Media?

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Social media is an integral part of our daily lives, and this trend is only increasing. We use it to communicate with loved ones, to stay informed on the latest news and trends, and to stay connected to the world around us. But how much time are people actually spending on social media in 2023? […]

Blogging for SEO: The Benefits for Small Businesses

Blogging for SEO - picture of woman typing

To blog or not to blog… Small businesses can greatly benefit from adding a blog to their company website for SEO purposes. By incorporating a blog into their online presence, small businesses can enjoy several advantages. Blogging improves your visibility Firstly, having a blog allows businesses to regularly produce fresh and relevant content. Search engines […]

Grow client relationships with personalised welcome email sequences

Welcome email marketing sequence

When shopping online, it is not uncommon to be asked for an email address in exchange for a discount or welcome offer. In fact, 38% of customers report that discounts are their main motivator for opting into a company’s marketing emails. Unfortunately, after receiving their discount, many people choose to unsubscribe. As the competition among […]

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