5 Marketing Takeaways from the Barbie Campaign

Barbie doll on a pink inflatable flamingo

Barbie has been a cultural icon for over 60 years. The new Barbie movie has been the subject of much anticipation, and the marketing campaign has been a big part of that. The campaign has been all over the place, with a dizzying array of partnerships, products, and social media posts. ✨Whether you’re a Barbie […]

Growth Hacking vs Growth Marketing: Which One Is Right for Your Business?

Pink social share symbol with a heart.

As a small business owner, you know growth is essential for success. But with so many different marketing strategies out there, it can be hard to know which one is right for you. In this feature, Bright Leopard Marketing outlines the difference between growth hacking and growth marketing. These two approaches to growth share some […]

The Importance of Brand Marketing for Business Owners

Person against a pink background looking at their phone with social buttons surrounding them.

In today’s crowded marketplace, it’s more important than ever to build a strong brand. And this begins with brand marketing. A strong brand will help you stand out from your competition, entice new clients, and keep existing customers coming back for more. The basics and the general benefits of brand marketing If you want to […]

2023 Digital Marketing Trends: How to Grow Your Business

2023 digital marketing trends.

2023 digital marketing trends will be crucial for businesses that want to stay ahead of the competition and grow their business. With the ever-changing digital landscape, staying informed about the latest marketing strategies and trends is essential for success. In this blog post, we’ll explore some of the top 2023 digital marketing trends and discuss […]

3 Tips For Nailing Your Marketing Tone of Voice

Marketing tone of voice

Creating an effective marketing tone of voice requires more than just knowing your company’s name and industry. It requires you to understand your audience and how they want to be spoken to. Once you know this, it’s time to take action! I’ve put together three easy steps to help you learn how to nail your […]

Email Marketing Basics for Any Business

Email marketing for beginners

Email marketing is one of the best and most cost-effective ways to engage and retarget leads. In this feature, Bright Leopard Marketing walks you through email marketing basics that work for any business. Why build an email list? First of all, you own your data which means your business and marketing strategy will be less […]

Use the Home Edit system to organise your content marketing strategy

Home Edit inspired content marketing strategy

Confession time. Last weekend I binge-watched the latest season of Get Organized with The Home Edit on Netflix and resisted the urge to bulk buy baskets and containers online. If you haven’t seen it, you are missing out, but essentially, the show is all about getting your home organised using the Home Edit’s tried and […]

Selling Sunset’s 75m Dollar Mistake

Buyer Personas - Content Marketing Tips

In this blog post, I want to talk to you about knowing your audience or, in marketing lingo, your Buyer Personas. Have you ever seen Selling Sunset? If you haven’t, it doesn’t matter. Essentially, it’s about a group of very glamourous real estate agents in LA who sell multimillion-dollar houses to high-end clients. In season […]

Service-based businesses: how to prove your ROI to clients

These easy ways to prove your ROI to clients will help you to showcase your results based on customer goals.

These easy ways to prove your ROI to clients will help you to showcase your results based on customer goals. As a marketing consultant, I love being able to help my clients reach their business goals. One of the ways I keep an eye on the performance of my work and strategies is by measuring […]

What are the best digital marketing trends for 2022? Plus how to utilise them

Best Digital Marketing Trends 2022

With 2022 just around the corner, Bright Leopard Marketing looks at what digital marketing trends businesses should implement to ensure steady growth. Before we hit the play button on 2022, let’s take a moment to look back at the top digital marketing trends in 2021 and see what role they will play over the next […]

Marketing tips delivered weekly.

By submitting your details, you agree to our Privacy Policy.