2023 Digital Marketing Trends: How to Grow Your Business

2023 digital marketing trends.

2023 digital marketing trends will be crucial for businesses that want to stay ahead of the competition and grow their business. With the ever-changing digital landscape, staying informed about the latest marketing strategies and trends is essential for success. In this blog post, we’ll explore some of the top 2023 digital marketing trends and discuss […]

3 Tips For Nailing Your Marketing Tone of Voice

Marketing tone of voice

Creating an effective marketing tone of voice requires more than just knowing your company’s name and industry. It requires you to understand your audience and how they want to be spoken to. Once you know this, it’s time to take action! I’ve put together three easy steps to help you learn how to nail your […]

Email Marketing Basics for Any Business

Email marketing for beginners

Email marketing is one of the best and most cost-effective ways to engage and retarget leads. In this feature, Bright Leopard Marketing walks you through email marketing basics that work for any business. Why build an email list? First of all, you own your data which means your business and marketing strategy will be less […]

Use the Home Edit system to organise your content marketing strategy

Home Edit inspired content marketing strategy

Confession time. Last weekend I binge-watched the latest season of Get Organized with The Home Edit on Netflix and resisted the urge to bulk buy baskets and containers online. If you haven’t seen it, you are missing out, but essentially, the show is all about getting your home organised using the Home Edit’s tried and […]

Selling Sunset’s 75m Dollar Mistake

Buyer Personas - Content Marketing Tips

In this blog post, I want to talk to you about knowing your audience or, in marketing lingo, your Buyer Personas. Have you ever seen Selling Sunset? If you haven’t, it doesn’t matter. Essentially, it’s about a group of very glamourous real estate agents in LA who sell multimillion-dollar houses to high-end clients. In season […]

Service-based businesses: how to prove your ROI to clients

These easy ways to prove your ROI to clients will help you to showcase your results based on customer goals.

These easy ways to prove your ROI to clients will help you to showcase your results based on customer goals. As a marketing consultant, I love being able to help my clients reach their business goals. One of the ways I keep an eye on the performance of my work and strategies is by measuring […]

What are the best digital marketing trends for 2022? Plus how to utilise them

Best Digital Marketing Trends 2022

With 2022 just around the corner, Bright Leopard Marketing looks at what digital marketing trends businesses should implement to ensure steady growth. Before we hit the play button on 2022, let’s take a moment to look back at the top digital marketing trends in 2021 and see what role they will play over the next […]

What is the best social network for business and why?

What is the best social network for your business and why

Small business owners are super busy and don’t have the time to be on every single social media platform. So how can they determine which one works best for their business? This new infographic created by Bright Leopard Marketing using data from the 2021 social media demographics for marketers report by Sprout Social contains all […]

How to create an amazing Lead Magnet to grow your email list

Lead Magnets - how to guide for businesses

In this post, you will learn why you should consider implementing a Lead Magnet into your marketing and why they are a proven strategy for businesses. What is a Lead Magnet and why should I be using them in my business? A Lead Magnet is a marketing tool that helps businesses generate leads by offering […]