Use the Home Edit system to organise your content marketing strategy
Confession time. Last weekend I binge-watched the latest season of Get Organized with The Home Edit on Netflix and resisted the urge to bulk buy baskets and containers online. If you haven’t seen it, you are missing out, but essentially, the show is all about getting your home organised using the Home Edit’s tried and […]
What to do when business is slow
When you run your own business or freelance, the time between clients, contracts, or sales can feel like forever. Even if you are the most meticulous planner, it is easy to go from shero to zero overnight. 12 steps for when business is slow If business is slow, uses these 12 simple tips to get […]
Selling Sunset’s 75m Dollar Mistake
In this blog post, I want to talk to you about knowing your audience or, in marketing lingo, your Buyer Personas. Have you ever seen Selling Sunset? If you haven’t, it doesn’t matter. Essentially, it’s about a group of very glamourous real estate agents in LA who sell multimillion-dollar houses to high-end clients. In season […]
How to get clients to fall in love with your business
We all love a Rom-Com, right? Especially the ones when people realise the right person was in front of them the whole time. I’m looking at you, 27 Dresses. As a viewer, watching the main characters are in love before they realise it themselves is frustrating! Why can’t they see what’s in front of them?! […]
3 ways to overcome imposter syndrome
Today, we are going to talk about imposter syndrome. With 70% of people experiencing imposter syndrome at some point in their lives, I am sure that we can all agree that it has held us back from achieving our goals. Let’s talk about someone who didn’t suffer from imposter syndrome. Have you seen Inventing Anna? […]
Service-based businesses: how to prove your ROI to clients
These easy ways to prove your ROI to clients will help you to showcase your results based on customer goals. As a marketing consultant, I love being able to help my clients reach their business goals. One of the ways I keep an eye on the performance of my work and strategies is by measuring […]
What are the best digital marketing trends for 2022? Plus how to utilise them
With 2022 just around the corner, Bright Leopard Marketing looks at what digital marketing trends businesses should implement to ensure steady growth. Before we hit the play button on 2022, let’s take a moment to look back at the top digital marketing trends in 2021 and see what role they will play over the next […]
Best books for entrepreneurs 2022
Note: This post contains affiliate links. I’ll get a small commission if you buy through the link, but it will not cost you more money – a great way to support a small business and add to your reading list. I have always been an avid reader, and over the last few years, I have […]
Latest Instagram Updates 2021 | 10 things you need to know
Adapting to algorithm changes and app updates are all part of the fun when it comes to marketing and although it feels like the app is out to get you, most changes are a positive thing once you get used to them. Early adopters of new features are often rewarded with more reach, so let’s […]
What is the best social network for business and why?
Small business owners are super busy and don’t have the time to be on every single social media platform. So how can they determine which one works best for their business? This new infographic created by Bright Leopard Marketing using data from the 2021 social media demographics for marketers report by Sprout Social contains all […]
